Wix Events Step-by-Step Setup Guide: Event and Feedback Setup
Level up your business using Wix Events! This series shows you everything you need to know about creating an amazing event experience!
Adventures with Wix
Wix Events Step-by-Step Setup Guide: Event and Feedback Setup
Your business is ready to launch. You’ve got an awesome event which you just can’t wait to share with the world. Now it’s time to figure out exactly how to do it.
You’ve come to the right place!
In this article, I’ll step you through exactly how to set up an event using the excellent Wix Events App from website hoster Wix.
Some Reasons to Consider the Wix Events App
There’s a ton of great options out there for selling events. I certainly haven’t reviewed them all, but I can provide some great reasons to choose this one:
- Integrated as part of the Wix website builder. It integrates incredibly easily into the Wix platform, which saves you a ton of work later.
- Includes a great range of options for your tickets, discounts, memberships, groups and more. This includes things like QR code scanning of attendees of the event and checking them.
- Integrates an online option if you’re choosing to do an online event
- Some great CRM options in the form of included emails
There’s a ton more, but hopefully that gives you some reasons to go!
Series Structure
This in-depth tutorial series teaches you everything you need to know to setup and publish events using the Wix Events app. You’ll learn how to:
- Setup an event
- Use Wix’s built in CRM (Ascend by Wix) to automate informing and serving your customers
- Implement game changing workflows to level up the actionable insights you gain about your business
- Gather feedback from your customers at key points in their event attendance with you
Each episode has a full list of the episodes at the bottom and solves a particular part of the puzzle.
If you need extra help, don’t hesitate to reach out to my company Creative Appnologies. We would love to help you ❤️
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Install the Wix Events App
Our first step is to create the Event. For this we need the Wix Events App. The steps to do this are below.
- Navigate to your dashboard
2. On your dashboard, navigate to the ‘Apps’ component
3. Select the ‘App Market’ option
4. Search for Wix Events in the search bar. For me, the first option to come up is the Wix Events App (as below)
5. Select Wix Events
6. This will take you to an overview of the app.
7. Choose ‘Add to Site’. You should get a loading screen then something like this pop up
In the pop up screen which follows, you have a choice.
- Editor. This option takes you to your website editor where you can customise the look and feel of your Wix Events App. This includes options on your colour scheme, where it sits on your menu and more.
- Dashboard. This option takes you back to your dashboard. This is where you can add events which you’ll be displaying.
You can choose either, but for this tutorial, we will first set up an event for ourselves, before publishing it to our production site.
Create Your Event
To get started with creating your event, you need to navigate back to the dashboard. Make sure that your dashboard has been reloaded, otherwise you won’t get the ‘Events’ option (below).
Create A Category
Before we create the event, we want to create some categories. Categories are a useful way to group multiple event types together. You can use them in Episode 5 to filter the display of events to specific pages.
To do this:
- Choose ‘Categories’ from the Events option:
2. Choose ‘New Category’
3. Fill out the name of the Category. I’ve called mine ‘Meet & Greet Customers’. For now, leave the ‘Connected Events’ section.
Create Event
Now it’s time to create our Event. This is section deals with setting up the ‘wireframe’ of our event. We’ll go into more configuration details in a future episode.
To do this, follow these steps:
- Navigate back to your dashboard and choose ‘Published’ from your events.
2. Choose “+ Add Event’. You can see from my screenshot below that we don’t have any published events yet. This may different for you if you’ve created an event before.
3. Choose your event type. There’s a list of options to choose from, which I’ll outline in the next section
4. Once you’ve added in your options, select ‘Create Event’.
Nice work!
Wix Event Options
- Ticketed vs RSVP. This is explained on the Wix site, so I won’t go into detail.
- Event name. What you’d like to call the event. Your customers will see this event.
- Date and time. Here you can choose to either set a date and time or make it TBD. If you make it TBD, you will be restricted as to the options for Video Conferencing which we’ll cover later.
- Location. Here you can set up your location as one of three options — a Physical Location, Online or TBD. If you choose a Physical Location, you’ll be prompted to put in the address.
Once you’ve chosen your options, choose ‘Create Event’.
For mine, I chose the following options:
- Ticketed
- Date Aug 2, 2022, Time: 7:00pm AEST
- Online, called ‘Online Meet and Greet’
4. Create the Event.
Very cool and well done! You’ve solved the first step!
Creating a Prior Knowledge Survey
Effective business is built on a foundation of serving customers effectively. Today’s data systems allow us to do this more effectively than ever!
A great way to serve our customers is understanding what’s needed at any given time. This saves our customers time, ensures our answers are relevant and streamlines our interactions. In return, we achieve greater sales and more ‘sticky’ customers.
If you’re looking for insight developing your sales strategy, I’ve written about that here.
For this series, we’re going to develop a simple ‘Prior Knowledge Survey’. Our hope is that it will give us insight into what our customers are looking for from their ‘Meet New Customers’ event.
We’ll ask three simple questions (although I’m confident you can think of heaps more!):
- How did you hear about us?
- What topic would you like us to cover in our session?
- Do you have any questions you’d like to ask?
Create the Form
To create the form, do the following:
- Navigate to your Wix Dashboard and select ‘Communications’
2. Navigate to ‘Your standalone forms’ and select ‘+ Create Standalone Form’
3. Choose the form template you’d like to use and then ‘Get Started’
I chose ‘Start from scratch’ and this is what showed up.
Fill Out the Form Options
Now fill out the form options. Hopefully the fields are pretty self explanatory, but I’ll list them here just in case:
- Form Title — what you’d like to call your form
- ‘Add Field’ — allows you to add in fields for people to fill out
- ‘Submit button text’ — what the button to be pushed to submit a form looks like
Go ahead and fill out your form now. Here’s what mine looked like:
Quick Note. For this use case, the form is anonymous. Therefore, I’ve removed any field requesting names, emails or any other identifying information. This might not work for you, so feel free to include them.
Finish Up Form and Save
Once the form has the questions you’re looking for, go through the settings. You can include things like:
- How you get notified — ⚙️-> Notifications
- Previewing the Form
- Even filling it out yourself to try it
Once you’re done, save the form and move on.
Next Steps
Congratulations on completing the wireframe of your Wix Event! If this was your first one — thank you so much for sharing your journey with me! I’d love it if you dropped that into the comments ❤️
With our wireframe completed, we’re now ready to move onto the next step: Full Event Configuration!
I’ll see you there.